2filter.com/ The Filter Connection LLC
Gilsum, New Hampshire, USA


Hoya Story
Photographers of the world we need your help
spread the word about the
HOYA HD Camera Filter Marketing Agreement

The Filter Connection, LLC
of Gilsum, New Hampshire, USA
refused to sign a
Marketing Agreement on only
the Hoya HD filter series
with THK Photo Products of CA.
selling Hoya HD filters at vertical prices
July 2009 update, it seems to us the THK Marketing agreement as been extended to the Pro Digital series also

2filter.com posted below all the emails
and correspondence from THK Photo Products,
their attorneys and The Filter Connection.
  After doing business with this
Japanese Company for over 20 years
please see the way they treat
their loyal end marketing retailers.

Please link to the Federal Trade Commissions regulations on
United States Federal Trade Commission pages
on price agreements,

"note the FTC html page's actual name"

  We are in the process of preparing a complaint with the Federal Government to obtain their official standing on this issue to see if price fixing applies to the Marketing Contract THK Photo Products/Hoya demanded The Filter Connection sign and accept.

PDF OF HOYA MARKETING AGREEMENT
Please read line 5 where it states to advertise OR SELL
Link to the actual agreement of the
Hoya HD Marketing Document vertical pricing.

All distributors and dealers who participated in this “Marketing Agreement” will be included in the Federal Trade Commission Complaint. PDF files will accompany the complaint we are filing on all companies involved. 

Feel free to email your comments.
  The Filter Connection appreciates any and all comments. Right now we are in a situation of
David versus Goliath.
  The Filter Connection is going to have to find some pretty big stones!!!

The State of Maryland agrees with us read about the new law Maryland just passed at the Wall Street Journal news site Minimum Pricing
plus 30 more states are in the process of passing laws

We refused to sign the HD vertical marketing agreement document
Presented to us 3 days before.
THK Photo USA stopped shipping us All Hoya Filters

All the Hoya filters in our stock were purchased legally
from THK Photo over the last 15+years by
2filter.com/The Filter Connection LLC
We are selling off our Hoya Inventory

Event Time Line PDF's of emails sent THK and to TFC

March 13 2009 Friday late afternoon TFC receives call on our personal home phone several hours after we had closed for the weekend. The call from THK's authorized sales agent explained the new HD Marketing program, TFC is told Minimum Advertised Prices had to be in force on all THK products by April 1. TFC asked about our Hoya product pricing when placed in shopping cart prices between TFC and our customers. Our regional THK Sales representative told us no changes would be effecting our prices to our end consumers. Verbally we agreed to the agreement, but we needed to see the Hoya HD marketing document.PDF of Agreement

March 16 2009 TFC is sent a email with the Hoya HD document PDF, so TFC can read it and agree to sign and return to THK .Letter with HD PDF attachment

March 16 2009 TFC send a email to sales rep refusing to sign the document until some questions where answered. One very big issue on the authorized THK dealer breaking price 40% plus off during TFC's very important holiday season. We have emails and PDF's of the price breaking all sent to THK's authorized sales agent asking for assistance during October and November of 08 PDF to Our THK sales representative

Second email to New England THK Photo rep PDF of email

March 17,2009 Email from National Sales Manger, telling TFC will not be allowed to sell only Hoya HD filters PDF from THK

March 17, 2009 Fed-X letter informing TFC/2filter are no longer a THK Photo Dealer PDF of first letter of termination

March 17, 2009 Email from New England sales rep for THK Photo informing us our normal THK Hoya order was shipped minus the few items listed PDF of email

March 18, 2009 Email to our THK Photo sales representative PDF of email

March 18, 2009 TFC places a Hoya order from a secondary source Dotline Photo at much higher dealer costs, TFC had been sourcing from this source previous Hoya filters when THK Photo had run out of goods TFC needed to sell. TFC is told they are happy to fill our order and would be getting it on the way asap

March 18, 2009 Jim Carlson of THK Photo National Sales Manger calls Dotline Photo and tells them not to ship any Hoya filters to TFC. We never received any order and was told by their authorized sales agent Dotline would not ship any Hoya to us
Letter to Dotline Corp of CA PDF letter sent to Dotline

Letter to President of THK Photo PDF of Letter to Mr.Y. Suga

Second letter of termination on 4/02/2009 to TFC PDF of THK Photo 04-02-2009

Email to our Hoya customer and THK Photo's customer of a Hoya HD product 4/7/2009 refusing to repair a defective Hoya 67mm HD filter
The HD filter as the customer states just fell apart PDF of THK's email



See how many US THK Photo dealers
are agreeing with the HD Hoya vertical marketing agreement
We have dated electronic files, dated emails, printed documents and
PDF files showing Hoya HD filter prices at pricing
before the agreement went into effect around 4/1
and PDF'S after
FYI, in July 2009 it seems to us the Pro Digital series
has been added to the vertical price marketing agreement


Camera Filters are single pieces of glass in metal rings,
not cameras or slr lenses.
pretty HIGH end digital cameras cost less,
even the genuine camera company brand filters
cost less

Hoya filters are not made by Hoya Glass
Hoya filters are made in
the Tokina Factory in Japan with Hoya Glass

Thk Photo USA never offered to buy back the Hoya filter stock
we owned and purchased from THK Photo USA. Check back for more sales at 2filter

No THK correspondence was ever marked confidential or personal

THK Photo are also giving our customers a hard time on returning filters purchased from THK by us
which were defective. This includes not returning calls to our/thier Hoya USA customers.
We 2filter/TFC will guarantee to replace or refund any defectives that THK will not honor.
TFC/2filter.com has been in business for over 20 years we respect our customers

We ask all of our friends and customers to join us in spreading the word.
Post it on as many newsgroups, blog's you can, tell other photographers.

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© 2009 The Filter Connection, LLC  updated May 1, 2009